In , Zee launched its music channel Music Asia. Aaj Tak maintained the channel share among the premium audiences Sec. Analysts felt that host Anupam Kher[16] could not possibly compete with the huge fan following of Amitabh Bachchan. Zees idea was tohave competent trained personnel to produce television software. Ninan, Sevanti, Wake up Zee , www. Go to advanced search.

In, Zee re-branded a host of its channels to bring them under the Zee brand. Italso repositioned Zee, with a new catch line-Jiyo Zee bhar ke. The first step he took was to introduce a movie slot on the general entertainment channel Zee TV. By mid faced intense competition from Sony and Star and market share fell to 5. This enterprise was to act as the chief content provider for Zee TV – India’s first Hindi satellite channel. Early , Zee initiated the re-branding of the entire Zee range of brands and all the channels of Zee sported a new logo. Zee incurred huge losses onthis account.

But the scene seemed uncertain for bothStar and Teefilms, as all their efforts were not quite paying off. The idea of increasing the prize money compared to what KBC offered failed to attract theviewers.

InZee took another step aimed at its global audience and conducted zee cine awards in London. MSO for distribution of strategis channels… Documents.

Zee Telefilms’ Competitive Strategies

The promoters directinvolvement in the day-to-day business is a positive signal not caae to the markets, but all and sundry, said a media analyst with aforeign brokerage firm.


In aninterview, he said, The attempt to reach the top spot should always be the target – as it is with us – but without being emotional aboutthe whole affair, especially the numbers game.

Zee Telefilms Competitive Strategies Documents. I dont think its desirable to waste too much of precious time and get emotional mullingover the fact whether we could have been Syrategies.

case study zee telefilms competitive strategies

Zee plans to set up film distribution network overseas, www. Zee had to come up with a new strategy to counter thiscompetition. Catering to the needs of the vast Hindi-speaking Indianaudience, Zee TVs popularity grew by leaps and bounds during the period to We have a successful oversees operation, we have successful Zee Marathi, we have successful Zee Cinema.

Italso repositioned Zee, with a new catch line-Jiyo Zee bhar ke. Five Generic Competitive Strategies Documents.

Zee Telefilms’ Competitive Strategies

While Star and Sony were concentrating compteitive on improving their programming content, Zee planned the launch of two. Yes, Iwill be a lot happier if Zee TV regains its old position.

case study zee telefilms competitive strategies

Access this item You must be logged in to access preview copies. We have many success stories. We are proud to get this recognition from an organization which consists of some of the leading luminaries from the mediaand advertising fraternity. Sony’smarketing strategy has succeeded in arresting the viewers attention. The case analyzes the competitive strategies adopted by Zee Telefilms in relation to rival channels and the extent to which the channel has succeeded in its approach.


For delivery in electronic format: Zee won FCCI award for creativity in visual media. Published on Mar View Download 1.

One strategjes was toreform the programming content and the second was to redefine the prime time band which was usually taken to run from 9 p.


Pradeep Guha, CEO, Stuyd said, This re-branding exercise is the first step in weaving a thread of common identitybetween our many diverse brands. After Dubai, Zee sat to rock London, www.

By maturing the process of integration, we expect growing benefits to Zee. A Mumbai based company it As a company, we are definitely far. Other Income 3. And while each brand is a distinct entity of its own, now it is also an unmistakable member of theZee family. We have a successful overseas operation, we have successful Zee Marathi, andwe have successful Zee Cinema. Star had successfully attracted theviewers in the 7: Case study of zee telefilms Documents.

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