ITC E CHOUPAL CASE STUDY SOLUTION

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. Why is it Innovative. They also handle the physical transportation of the goods and earn a commission on it. Kiler Questions Who could create more value with our customer base than we can? By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

ITC gains as intermediaries are removed, and transportation costs decrease. Kiler Questions Who could create more value with our customer base than we can? By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. How do we know when we achieve our goals? A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

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itc e choupal case study solution

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. ITC gains as intermediaries are removed, and transportation costs decrease.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. Farmers using e-Choupal on an average receive 2.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Why is it Innovative. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Privacy Policy Stduy by Smitinfotech. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

itc e choupal case study solution

Choupao e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. ITC also uses e-Choupal as a medium to advertise consumer products.

Case Studies

It was also designed to play the sllution of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. They also handle the physical transportation of the goods and earn a commission on it.

Copyright The DeSai Group. Its International Business Division was created in for trading in agricultural commodities.

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itc e choupal case study solution

This can be exchanged for other ITC products. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with chouapl for procurement. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. How do we know it is effective?

Case Studies – ITC eChoupal

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. How do we know when we achieve our goals? What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Kiler Questions Who could create more value with our customer base than we can?

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