K9FM CASE STUDY

Send colleagues a link to this content. News sign-up Sample reports. It was the First radio station created specifically for dogs. You can change this and find out more here. To send to more than one recipient, put a comma between email addresses. This idea must create a meaningful interaction between dog owners and the brand.

Get a demo Do I subscribe? Companies of the Year Learn More. Welcome back to WARC! I grew up in a household with dogs. Sign in to Your Account or Register. The biggest problem facing New Zealand’s dogs is being left home alone all day while their owners work.

k9fm case study

Perhaps Being First used to mean more. Latest category insights straight to your homepage A new Evidence series on key marketing questions Category campaign data from recent case studies. To send to more than one recipient, put a comma between email addresses. The biggest problem facing New Zealand’s dogs is being left home alone all day while their owners work.

Get a demo or Subscribers: When a platform starts to gather momentum and audience, you can be sure that a flurry of tactical brand ads will follow. What else does this article talk about? Combine prevalent consumer behavior with one of the most far-reaching broadcast media, and you have the chance to do something relevant and different that adds real value for consumers and canines alike.

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Best of Branded Content Marketing 2015: D&AD Edition

You can change your cookie settings at any time. Sign up to our fortnightly newsletter and Daily Press Summary j9fm we can keep you up to date with what’s going on. This idea must create a meaningful interaction between dog owners and the brand.

Explore all these new features Maybe later. By continuing to use the site, you agree to the use of cookies. Send colleagues a link to this content. Don’t show this message again.

They see themselves as a brand that is primarily here to help dogs, and also happen to sell dog food. I grew up in a household with dogs. Pedigree see itself as a brand that exists to make dogs happy.

Sign up to our Newsletter Sign up to our fortnightly newsletter and Daily Press Summary so we can keep you up to date with what’s going on. The brief was create a utility that made the world a better place for dogs. These do a job of sorts, by garnering PR buzz for a brand, but the effects are usually short-lived. An idea that solves a problem facing dogs in New Zealand. Register to gain full access to everything.

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How K9FM Radio proved that old media remains rich territory for creative innovation – Radiocentre

The campaign saw Pedigree sales rise to a three-year-high. Or try Advanced Search.

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k9fm case study

Otherwise, we’ll assume you’re OK to continue. We won’t caze your information with other parties and won’t spam your mailbox. We’ll ask you to provide a few details about yourself, your current role and what you do. If anyone insists that traditional media holds no innovative creative opportunities anymore, hopefully projects such as K9FM will convince them to look — and listen — once again. But the truth is, it offers more reach and creative flex than ever.

Case Study: K9FM

Sign In to Your Account Username: I believe things may have gotten out of hand from someone with a love of digital and a belief in its effectiveness. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory.

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