NZTE CASE STUDY

NZTE works with groups of New Zealand companies who have formed coalitions to pool their knowledge, experience and capability and effectively share risks of establishing an in-market presence. LICA Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market. LIC’s intelligent drafting system Protrack Vantage. Thank you for your interest in our resources. Subscribe to our newsletter.

North America The customer Livestock Improvement Corporation LIC is one of the oldest farming co-operatives in New Zealand providing a range of services and solutions to improve the prosperity and productivity of their farmers. Actual customer insights, gained from face-to-face interviews revealed the risk of contaminated milk from mastitis was one of the biggest challenges. A key goal for NZTE was to decrease pressure on resources which could be done by offering more content through the website. Receive monthly insights, industry news, global know-how and events. The result is faster growth and competitive advantage. Please check your email for a link to your download.

If you are interested to find out more about PCNZ, check out their website. Download report Thank you for your interest in our resources. LIC’s intelligent drafting system Protrack Sudy. The journey started in New Zealand with a strategic design thinking coach who worked with the team to understand the context, current truths and assumptions to be tested.

On the NZTE website it is therefore vital that visitors can find the right information quickly and easily and that the content is audience centric, measurable and close to source.

Their initial market research led them to believe animal drafting gates and heat detection were the products that farmers needed in Wisconsin. NZTE wants its website to be a self-service resource that sfudy can use to start their Export process and get them to a stage where they would become a NZTE customer.

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Collaborating for success in China | NZTE

Download report Thank you for your interest in our resources. Thank you for your interest in our resources. Curious how we could impact your digital revenue? As a result of the insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating nztf risk in-market.

nzte case study

In addition, we also ran user tests stury gain even more insights into areas of improvement. NZTE has supported PCNZ since the beginning and continues to view the collaboration model as a great way for New Zealand companies to make the decision of putting people in-market less risky.

Thank you for your interest in our resources. Their purpose is to grow companies internationally — bigger, better, faster — for the benefit of Casee Zealand and NZTE provides advice and support to businesses exporting from and importing to New Zealand.

nzte case study

The coaching that the nztee team received helped them to develop a process whereby they now bring customer insights into their new product development. A critical stage in international growth for any company is the point when they decide to establish a legal entity in-market and put their own people on the ground. Receive monthly insights, industry news, global know-how and events.

imake case study | Better by Design | NZTE

Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market.

Please check your email for a link to your download. PCNZ helped move large parts of their business to direct engagement with retailers and e-commerce partners. If you are interested in finding out more about how NZTE can help catalyse collaboration and help your company add additional value to your existing international growth, contact us.

nzte case study

This NZTE test resulted in a The Grainfather has been so popular that their North American fans took part in a Kickstarter campaign to get it sold in that part of the world two years earlier than imake could afford to get it there. One way that New Zealand businesses can nte the risks at this stage in their international growth is through collaboration. Thank you for your interest in our resources.

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imake case study

Download report Thank you for your interest in our resources. Please check your email for a link to your download.

Thank you for your interest in our resources. It aims to help companies understand the motivations, behaviours and unmet needs of their customers beyond those that they can articulate. Receive monthly insights, industry news, global know-how and events. Keep me updated on new resources, upcoming events or training opportunities. Using the knowledge gained from their engagement with Better by Design, imake pushed the original concept further, developing upgrades and additional complimentary products – allowing their customers to build their perfect system over time.

LICA Through customer insights, LICA were able to pause and pivot their strategy, saving them considerable time, money and mitigating reputational risk in-market. I caught up with him recently and he shared some examples that demonstrate how being part of the coalition has helped the individual member companies: NZTE works with groups of New Zealand companies who have formed coalitions to pool their knowledge, experience and capability and effectively share risks of establishing an in-market presence.

The result imake applied this customer-centred design approach when developing its brand-new product, the Grainfather.

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