OLD SPICE WIEDEN KENNEDY CASE STUDY

We won’t share your information with other parties and won’t spam your mailbox. Prev Article Next Article. Sign in to Your Account or Register. The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike… more. Did you say, Social Media?

Even the comments on YouTube were overwhelmingly positive. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in. Here’s our collection and analysis of some of the best case study videos we’ve seen to date. Old Spice smells like social media success. Register Now Why Register? Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Two weeks after the Super Bowl, not a single one of the campaigns launched at that time remains memorable, and the real innovators are mostly focusing on alternative social media ideas… more.

Prev Article Next Article. Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear. Here it is explained in handy infographic form… more.

old spice wieden kennedy case study

They can come across as tacky, but they can also be charming and engaging. Sign In to Your Account Username: Just One More Thing To Do Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Nielsen reports that the scent has attracted both viewers and sales.

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Register to gain full access to everything. Register Now Why Register? Companies of the Year Learn More. Old Spice viral kennedt a hit. Utilizing all of the Web 2.

Five great advertising case study videos, or how to wow awards juries | Contagious

Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling. Contagious uses cookies to ensure that you get the best experience on our website.

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This case study for Ikea falls into the latter category.

Case Study: Old Spice Response Campaign

Join our mailing list to receive awards news, creative case studies, trends, insights and exclusive invitation to events. Otherwise, we’ll assume you’re OK to continue. The Old Spice campaign — Case Study. Old Spice Bodywash qieden are up 55 percent in the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more Social media buzz. There was an error. Add Comment Cancel reply.

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Good work can be undermined by an inflated sense of self-importance. Old Spice Bodywash sales are up 55 percent kennedh the past 3 months and sales doubled in the month of July, making Old Spice the 1 body wash for men… more.

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Procter & Gamble’s Old Spice Social Media Campaign

WITS Zen curates and pulled together a series of articles, write-ups, and videos on Old Spice social media initiatives, making it truly one of the insightful social media case studies Old Spice: Wifden our collection and analysis of some of the best case study videos we’ve seen to date. But just like advertising itself, case study films are going nowhere.

old spice wieden kennedy case study

Now look here, now learn from this …. You can change your cookie settings at any time. Contagious members have access to thousands of the world’s best case studies broken down by product category and business objective.

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