T-MOBILE UNCARRIER CASE STUDY

It is distinguished by three captivating properties: Or the flat rate was extended to calls abroad. He reduced the prices , terminated the contract obligations and threw in top smartphones simply for free. Cite View Details Purchase Related. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. The customer growth was not long in coming.

He reduced the prices , terminated the contract obligations and threw in top smartphones simply for free. Prophet also helped T-Mobile carry its Un-carrier efforts forward through an activation plan that included customer experience design and a development and measurement system to track progress and inform performance targets. Measures causality not correlations, and thus avoids the classic pseudo insights. How do you find key success drivers? Findings that remained hidden with conventional analyzes.

Cite View Details Find at Harvard. Recent Posts How to create a truly enjoyable survey … Why customer join, is not why they stay: View All Prophet Studg.

Conventional methods gave contradictory answers. The findings of the analysis were manifold. Artificial Intelligence and Machine learning algorithms can support management in extracting valuable information from the ocean of data.

T-Mobile in 2013: The Un-Carrier

Prophet also helped Srudy carry its Un-carrier efforts forward through an activation plan that included customer experience design and a development and measurement system to track progress and inform performance targets.

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Cheating ; self-perception ; self-protection ; Competency and Skills ; Identity ; Perception ; Performance. View All Case Studies.

Or the flat rate was extended to calls abroad. John Legere took over leadership of the company as CEO and was given free rein from the headquarters. In these, we measure the willingness to change to T-Mobile, the perception of the brand image, the extent to which stkdy new positioning has already been learnedand, above all, the assessment of the customers and prospective customer regarding the central purchasing criteria such as network quality, price, contract obligation, service or devices.

Jeff Gourdji Digital Transformation. Is self-learning and uncarfier models previously unknown nonlinearities and interactions.

Technology and Operations Management.

t-mobile uncarrier case study

Join our mailing list Sign up and receive our latest thinking, insights and strategies to help your business grow better. Gino, Francesca, and Paul Green. Bythe T-mkbile. Addressing telecom customer frustrations. It is distinguished by three captivating properties:. Impact fastest growing wireless company. Is your company in need of a radical new approach to drive business? Industry knowledge of experts is a necessary but not sufficient prerequisite, because the variety of simultaneously acting cause-and-effect relationships cannot be deciphered by a human being manually.

T-Mobile Strategy Addresses Customer Frustrations | Prophet

How T-Mobile Doubled its Market Share through Artificial Intelligence What can you advise a brand that has a qualitatively worse product, operates in a largely commoditized market and has suffered massive losses for years?

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Finance General Management Marketing. Exactly this was the path of the company in the coming years. If you contiune you accept our Privacy Policy. Immense The findings of the analysis were manifold. Conventional incarrier and regression analyzes had not been able to provide convincing answers.

Years of massive losses lay behind it. Causal artificial intelligence can help, as the example shows impressively. The example also shows how conventional statistics in such real-world questions often are not sufficient. Gino In stuyd studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We extend our findings to a workplace t-mohile, showing that threatened individuals who lie on a job application feel more capable than those who report them honestly Study 4.

t-mobile uncarrier case study

Finance Globalization Health Care. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share.

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