TESCO CLUBCARD DISSERTATION

Click the PayPal button 3. The researcher has completed document review and analysis of the case studied organization in relation to explore existing theories and practices on customer satisfaction and customer loyalty at Tesco plc, UK. Based on the interview results, the researcher would like to summarize the suggestions on the relationships between customer satisfaction and customer loyalty at Tesco plc as follows-. They have stated that the research report must be valid, the collected data should be reliable and the research findings should be generalised. Based on the inductive research approach, the researcher provide a specific theory or model from the general issues under the research subject while in deductive approach, the researcher provide general issues from a specific issue under the research subject Bryman and Bell, This quite clearly gives us an indication regarding the cards advantages and presents the composition through the company clientele such as inscription and so forth. According to Lawfer , customer loyalty is a response to how a business presents its products and services and described that customer loyalty is an approach that depends on personal view and opinion and there is no particular reasons for which the customer make purchase again and again from a business.

Numerous authors Babakus and Boller, ; Brady et al, ; and Carrillat et al. The semi-structured interviews were conducted with three 3 management personnel, such as Team Leader, Assistant Store Manager and Store Manager of the case studied organization. It is a globally successful means of shopping through the internet and has developed economically which has serviced the industries and also debatably been the most prospering examples of customer relationship management. Based on the pragmatism, the research question has key role within the research project as well as the research is based on the practical outcomes. The level of satisfaction with quality of product at Tesco, UK. Masters thesis, University of East London. For example, if the customers come for shopping in more frequently that may depicts that they are satisfied with products and services as well as loyal customers of that business.

So, the approach and relationship of customer satisfaction and customer loyalty at Tesco PLC in the UK is an important research area.

Critical analysis of customer satisfaction and loyalty (Tesco, UK)

They also mentioned that improving customer satisfaction index can be a core measure, alongside sales targets and profitability. According to Tejadadata can be present through several ways, including presenting tables and figures, presenting numbers and presenting the results both qualitative and quantitative. The researcher has used some of the relevant books, articles, journals, publications and websites etc.

  ESSAY ON MY ROLE MODEL DHIRUBHAI AMBANI

tesco clubcard dissertation

Finally, the author would like to opine that despite of having some limitations, the researcher was able to prepare this research report with valid conclusions and recommendations in respect to the critical analysis of the relationship between customer satisfaction and customer loyalty at Tesco plc, UK.

What are the major factors affecting customer satisfaction and customer loyalty at Tesco plc, UK. Both customer satisfaction and customer loyalty is very subjective approach and tescp from person to person.

The company is the second leading market before the Clubcard.

tesco clubcard dissertation

This exercise asked a large sample of Tesco shoppers about their demands and expectations and the ability of the organization to meet those demands and expectations Tesco clubcare, Conclusions and Recommendations 7. To test the hypothetical assumptions regarding the relationship between loyalty programs, perceived values and brand trust.

According to Hill et al. Important of customer loyalty within disssertation organization and some factors that should consider by the organization in relation to increase customer loyalty. He has mentioned following factors that could affect customer satisfaction at Tesco, UK.

Loyalty Cards Dissertation

The researcher need to ensure that access to the sample is not only permitted but also, in fact, practicable. Based on the inductive research approach, the researcher provide a specific theory or model from the general issues under the research subject while in deductive approach, the researcher provide general issues from a specific issue under the research subject Bryman and Bell, The Store Manager was male and aged 35 years who have been working for more than 8 years within the case studied organization, such as Tesco plc.

Club card has a significant impact on customer satisfaction level of Tesco as it helps organizations to identify and meet customer needs efficiently, establish positive relationship with targeted customers, produce and place proper product for customers, deliver efficient customer services, and efficient pricing strategy.

So, it can be concluded that with the application of these models, the company is measuring level of customer satisfaction and customer loyalty and thus to achieve organizational goals and objectives. It may vary from person to person.

Marketing Dissertations | Customer Loyalty | Satisfaction | Tesco | Clubcard

During the questionnaire survey, the researcher has followed simple random sampling technique to ensure the equal chance of being selected of each customer at the selected store of the Tesco, UK. The advantages of the used research methods can be shown as follow. Level satisfaction with product availability at Tesco plc, UK. The research is a quantitative, deductive study where primary data have been collected from three stores of Tesco Plc.

  TCS ASPIRE PROBLEM SOLVING TECHNIQUES QUIZ ANSWERS 2013

Based on the interview results, the researcher would like to summarize the suggestions on the relationships between customer satisfaction and customer loyalty at Tesco plc as follows.

According to Saunders et al.

The researcher dissettation identified and explored several important issues and concerns in relation to the relationship between customer satisfaction and customer loyalty within an organization, like Tesco plc, UK. From the above result, it is clear that the interviewees were relevant personnel to identify and analyse existing practices and approaches to satisfy customers at Tesco plc, UK.

The researcher would like to opine that the secondary data ttesco vital to support the primary data for the purpose of making tescp research report with valid conclusions and recommendations in accordance with critical analysis of the relationship between customer satisfaction and customer loyalty at Tesco plc, UK.

However, he stated that a customer may continue to buy from a business because of the relationship that has made by the business and offering products and services according to their demands and expectations.

Loyalty Cards

Main theory or focus in relation to customer satisfaction and customer loyalty at Tesco, UK. Based on the interviews results, the researcher would like to summarize the future strategies and plans of the Tesco, UK to increase customer satisfaction and customer loyalty as follows.

The interview result shows that Team Leader was male and aged of 27 years who have been working for nearly 3 years within Tesco plc. The researcher would like to represent the research aim and objectives as follows.

Finally, based on the primary and secondary findings, the author would like to opine that there is positive i. So, it can be noted that research methodology has crucial influence to collect all relevant data and information and thus to make standard research report with valid conclusions and recommendations in dissrtation field of critical analysis of the relationship between customer satisfaction and customer loyalty at Tesco, UK.

Author: admin