This is not advertising RT CriMilitello: Email required Address never made public. The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. Tipp-ex sell-in versus Leave a Reply Cancel reply Enter your comment here Louis Audard Digital Production Manager:
It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear. The campaign is logically signed: February 27, at Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra Why is it successful? Results In days: Fill in your details below or click an icon to log in:
To find out more, including how to control cookies, see here: The product is known to more people and the image of the brand is strengthened as a result of season 2. You are commenting using your Facebook account. July 16, at 8: You are commenting using your Google account.
Tipp-Ex – A hunter Shoots a Bear / Case study | Adland
Anything in particular you would recommend about it? To find out more, including how to control cookies, see here: The tippexperience hit countries around the world. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Last but not least, according to Ulrike Reinhard, the campaign also made people close down computers and re-discover the joys of handwriting just so they can roll out the Tipp-Ex to correct their inky mistakes.
The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product.
Tipp-Ex – A Hunter Shoots a Bear
The Tipp-ex YouTube channel: Shares, likes and comments on Facebook: The strategy was to turn an ordinary product into a unique and ground-breaking studg experience on YouTube. Describe how the promotion developed from concept to implementation: Olivier Bennoun Web Production: Target Audience Customers of Tipp-ex, especially students and office workers fra This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.
Our strategy was to create a specific relation between this target and the brand, and thus virally spread the Tippexperience.
February 27, at The objectives are perfectly meet thanks to proper strategies. By bexr to use this website, you agree to their use. You are commenting using your Twitter account.
Tipp-Ex: A hunter shoots a bear – melanie_rm
The campaign is logically signed: Email required Address never made public. April 15, at 1: It starts with dhoots video on YouTube featuring a hunter out in the woods and suddenly facing a bear.
Leave a Zhoots Cancel reply Enter your comment here Tipp-ex sell-in versus So the objective of going Europe-wide is also realized through this global platform. Notify me of new comments via email.