TIPPEX BEAR CASE STUDY

The tippexperience hit countries around the world. The possibilities are infinite. All these efforts help to create an engagement among the audience in the way of providing special experience with the product. Olivier Bennoun Web Production: This is not advertising RT CriMilitello: Join 1, other followers Sign me up! Strategies The strategy was to form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform.

Last year they reached less than 2, the same day. You are commenting using your Facebook account. Email Subscription Enter your email address to subscribe to this blog and receive notifications of new posts by email. You are commenting using your WordPress. Describe the brief from the client:

tippex bear case study

April 15, at 1: Louis Audard Digital Production Manager: March 15, at 9: You are commenting using your Facebook account. Tipp-Ex had almost 5, mentions on the launch day only. This post will discuss and evaluate the process and strategies of the whole event in the following parts and try to find out the unique points of this campaign.

tippex bear case study

More than 50 different hilarious endings can thus be discovered. Email required Address never made public. You are commenting using your Twitter account. You are commenting using your Facebook account.

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Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

Explain why the method of promotion was most relevant to the product or service: The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign hippex helps a lot in maintaining the popularity of this campaign and the brand. July 16, at 8: You are commenting using your Twitter account.

April 13, at 2: You are commenting using your Google account. You are commenting using your Google account. By continuing to use this website, you agree to their use. Results In tippdx April 12, at 7: The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand.

Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

On the other hand, 42 alternative scenes were tppex so anything you write gets a video response. This time they changed the subject to a hot issue in the year Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in By continuing to use this website, you agree to their use.

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This site uses cookies. The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube. Considering that the target audience of this campaign are students and office workers who are relatively young, be familiar with internet as well as social networks, spend lots of time on internet and like funny and cool stuffs, the interactive campaign create for them a choose-your-own-story-style video journey on YouTube, which broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product fra February 27, at Describe the brief from the client: The product is known to tippwx people and the image of the brand is strengthened as a result of season 2.

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