And over time, this approach can be dangerous. I therefor suggest that the pricing strategy should be based on cost-based pricing and not market based pricing. This meant that as specific products matured, the priorities of clientele within them shifted from wanting help with innovation to wanting to keep costs low. Asad, the real issue here is we do not know what would have happened to revenue and profits absent the new business model. I have no association with or interest in either Xiameter or Dow Corning, nor do I have first-hand knowledge of their business models and thier success. It presents executives with incomplete information, data and multiple scenarios. By going after segments instead of the whole market, companies have a better chance to deliver value to the consumer and receive maximum rewards.

Clayton Christensen illustrates the basic dynamics of distruption in a now well-know diagram:. No company has the resources to cater for every customer in every market. Leave a Reply Cancel reply Enter your comment here This aids to a complete. Email required Address never made public. There is no point meandering along with reasons and then giving a conclusion.

Dow Corning achieved double digit growth in its initial years. Big companies have some significant advantages in building new business models — in particular, they have the resources to do so.

There are trying to serve a declining segment.

Read Xiameter industrial marketing case study uploaded seperately assuming – Essay – words

Xiameter Bundling case study is no different. Please check Porter Five Forces analysis of Xiameter: Visualizing abstract business concepts really helps solve problems.


Regardless, I only recommend products or services I use personally and believe will add value to my readers. From the case study Xiameter turnover has increased dramatically, but there is no indication of the profitability of the business.

Dow Corning invests in change,” InformationWeek, no. Soluttion a previous post, I suggest that the BMC is a type of alignment diagram. A good point to start is to have a quick look at the start and end of the case and determine the purpose of the case. Posted on Saturday, 29 September And over time, this approach can be dangerous.

xiameter case study solution

Corning have been selling product at premium price for their innovative value add of their products. Fill in your details below or click an icon to log in: Glad you liked it, Kristina.

I found it particularly interesting that the solicitors outside the library were solutino. You are commenting using your Twitter account.

Business Model Design: Disruption Case Study

Problem Diagnosis case studies You can determine the core scenario of “Xiameter Bundling” case study by asking these two questions – 1. It provides leaders with a potent approach to – 1. Its existing business model, which emphasized selling technical assistance and product testing on top of its core products, ignored price-conscious customers. Enjoyed your insights and matrix.

Xiameter Case Study: Adding Business Model Innovation

With the BMC, you can xizmeter design thinking to the innovation of a business model. Managing this issue is very tricky. The Past and Future of a “Disruptive Innovation”.


xiameter case study solution

The new Xiameter channel is a textbook example of disruptive innovation. You are commenting using your Facebook account. The fear of self cannibalization is extremely difficult to overcome in most companies, particular those as large and traditional as Dow.

It provides leaders with a potent approach to.

xiameter case study solution

Overshooting is a key sign of a market ready for dtudy. I am a little surprised about how feelings, impressions and bias dominate even in an article from a researcher against facts and figures. All products consist of three levels, the most basic core product, which is the problem solving benefit the consumer seeking.

Xiameter Case Study: Adding Business Model Innovation | Tim Kastelle

This requires focus and selection of a point that you have most authority on. Second, Xiameter is more than willing to co-exist with a high-touch, high service business model that Dow Corning provides. The story has been told by others pretty well already — Xiameter has been made into a Harvard Business Review case studu authored by Clayton Christensen, Mark Johnson and Henning Kagermann. The goal is xiamter congruent conclusions based on reality in the case. Second, the economic investment was significant.

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