BKB ACADEMIE ESSAY

And in order to have this message resonate with that extremely diverse target group, it needs to be repeated constantly on as many channels and in as many ways as possible. And that just happens to be the thing that really gets us going. We believe that a diverse team is essential to creating a greater understanding of socially-relevant themes and to be able to communicate this well. Social organizations, businesses, NGOs and government organizations are also facing these challenges, and are in need of an engaging story, message or concept that functions as the guiding principle of the campaign. We do this by conducting research, via strategy and message development, and by generating free publicity, organizing conferences and grassroots, developing social media strategies, and developing content. From our offices in Amsterdam head office and Brussels, we raise issues that we consider important, ranging from refugee matters to equal opportunity in education, from sustainable banking to the importance of open data, and from veterans to work-related stress.

This calls for a rock-solid strategy and an ironclad discipline. This allows us to keep in step with the spirit of the times and to establish innovative correlations between politics, business life, science, sports, culture and media. We do this by conducting research, via strategy and message development, and by generating free publicity, organizing conferences and grassroots, developing social media strategies, and developing content. Social organizations, businesses, NGOs and government organizations are also facing these challenges, and are in need of an engaging story, message or concept that functions as the guiding principle of the campaign. And in order to have this message resonate with that extremely diverse target group, it needs to be repeated constantly on as many channels and in as many ways as possible. This job needs to be done under demanding time constraints, on a playing field that’s volatile and tricky to navigate – there’s next to no room for mistakes in today’s social media landscape – and with a budget that often seems to be insufficient. And that just happens to be the thing that really gets us going.

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The BKB Method Hinging on the view that the political campaign is the mother of all campaigns, and pooling the experiences gained during several national political campaigns, in Lennart Booij, Alex Klusman and Acadwmie van Bruggen drew up a business plan for the Booij, Klusman and Van Bruggen company.

bkb academie essay

And in order to have this message resonate with that extremely diverse target group, it needs to be repeated constantly on as many channels and in as many ways as possible. We do this by conducting research, via strategy and message development, and by generating free publicity, organizing conferences and grassroots, developing social media strategies, and developing content.

Quite a feat, as the goal is to earn the confidence of the most diverse target group imaginable the entire population of a country on a range of highly complex issues society in all its complexity.

This allows us to keep in step with the spirit of the times and to establish innovative correlations between politics, business life, science, sports, culture and media. Don’t hesitate to drop us a line at info bkb.

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Click here for our profiles. We also organize campaign training courses for political parties worldwide.

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BKB develops campaigns for governments, private companies and public organizations. A story or concept that breaks down barriers, uncovers ambitions and showcases novel perspectives. And that trust is something that many predecessors have devalued.

We believe that a diverse team is essential to creating a greater understanding of socially-relevant themes and to be able to communicate this well. This calls for a rock-solid strategy and an ironclad discipline.

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And that just happens to be the thing that really gets us going. Social organizations, businesses, NGOs and government organizations are also facing these challenges, and are in need of an engaging story, message or concept that functions as the guiding principle of the campaign.

bkb academie essay

This job needs to be done under demanding time constraints, on a playing field that’s volatile and tricky to navigate – there’s next to no room for mistakes in today’s social media landscape – and with a budget that often seems to be insufficient. For our clients and on our own initiative. From our offices in Amsterdam head office and Brussels, we raise issues that we consider important, ranging from refugee matters to equal opportunity in education, from sustainable banking to the importance of open data, and from veterans to work-related stress.

For over 17 years, we have been sharing our expertise with upcoming talent.

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