MATTEL SWOT ANALYSIS ESSAY

Leading toy manufacturing company in the world Produces in over countries Strong brand portfolio Profitable licensing agreements and partnerships Worldwide distribution network Strong company value. The most significant substitutes to the toys and games market are computer games. Hot Wheels was introduced in as a division dedicated to the manufacture of toy cars that targeted boys from the ages of 5 to Weakness are the areas where Mattel, Inc. Use its strong financial position to invest in intellectual property rights.

We make the greatest data maps. Increase payrolls, provide incentive packages and benefits to employees to reduce turnover and improve work morale. Bargaining power of customers HIGH The buying power is strong due to the wide range of various toys and games available in the market at low costs as well. This approach also suffers from one major drawback – it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning.

Threats There is a threat of new entrants coming into the market. Expanding into new markets can be have a serious cost implication, however Mattel should carefully evaluate and determine which of the existing main product lines is easily customizable and can be easy to position on the new market.

mattel swot analysis essay

It involves the Weaknesses-Opportunities strategies that involve converting weaknesses to strengths by using opportunities.

Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. Imitation of the counterfeit and low quality product is also a threat to Mattel, Inc. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.

Mattel, Inc. [SWOT Analysis] Weighted SWOT Matrix

Mattel is investing huge resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more. Increase payrolls, provide incentive packages and benefits to employees to reduce turnover and improve work morale. Many thanks to Hermes for the translation from rjphotoeditions. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.

  FORENSIC ODONTOLOGY LIBRARY DISSERTATION

Human resource plays a significant role for any company, and the same applies to Mattel, which has a well-equipped and trained workforce that deliver quality results through optimum performance. The last major brand is Fisher-Price that was bought in as a subsidiary.

The competitive rivalry is moderate overall. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could qnalysis on company’s performance.

The government has strong and firm commitment to flourish the business and increase the production of items of different types. Leading toy manufacturing company in the world Produces in over countries Strong brand portfolio Profitable licensing agreements and partnerships Worldwide distribution network Strong company value.

On the international front Mattel should apply the phase approach when introducing product. At the moment, it is apparent that the there is a heavy dependence on the US and the EU markets to drive revenues.

SWOT Analysis Report on Mattel Inc.

This is one of the major limitations of SWOT analysis. This lack of choice can give a new competitor a foothold in the market. E-commerce is also growing with the increase in internet usage.

The key to the future for Mattel lies in taking full advantage of the rapidly expanding telecommunications industry and using it as a platform to market its products. The other responsibilities cater for the promotion of health and educational services for impoverished communities.

mattel swot analysis essay

A comparative example could be – GE healthcare research helped it in developing better Oil drilling machines. Mattel designs, manufactures and markets a anallysis of toy products worldwide which are sold to its customers and directly to consumers. It provided an evaluation window but not an implementation plan based on strategic competitiveness of Mattel, Inc. A review of academic research from the last decade.

  THE LOST THESIS MYVIDSTER

Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. Target a group of countries that have similar demographics and similar interests.

Mattel Inc SWOT Analysis / SWOT Matrix

Amazing Business Data Maps. It has a high employee turnover rate, with low employee motivation and working morale. Stable free cash flow provides opportunities to invest in adjacent product segments. For Christmas is a joyous festival of loving and giving, in a dark, cold time of year; when we forget ourselves in all kinds of silliness as we try to forget our troubles, a time of wild abandon learnt from our pagan ancestors, and at bottom hath no logick to it.

Use its strong financial position to invest in intellectual property rights. This lack of choice can give a new competitor a foothold in the market. The industrial sector has strong and impressive political support, which can help to boost its Pest analysis of mattel and the right and just regulations can help to keep it on the right path of growth and success.

Looking at the alternatives that Mattel has and considering the industry that is changing, growing and constant innovation the company should focus on working parallel on both alternatives.

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