He asked non-profits a long list of questions about possible solutions they might want to buy. They shared this story with a few friends that found it interesting, and then it really blew up when it hit the front page of Digg and Hacker News. They currently have 83 employees, and a really nice Center City office. This change would be focused on moving the users in green to above that orange line:. In true lean startup fashion they didn’t build anything until they had paying customers lined up. We think this has something to do with how people perceive the value of the content. We were excited to see this.
So he started investigating. Here are two things that jumped out to me. For the first year their company was called Donor Bolton sp? They generated a bunch of real looking data for a company called Vandelay Industries and started sending people to it. Bob and Jake built an online demo after learning that customers wanted to see a product before agreeing to buy it.
How RJ Metrics measure content engagement with Snowplow: Bob started testing out some new business ideas by interviewing potential customers. Everyone will say Yes if you ask: They complement each other well, and have built up an even bigger team of people to support the company.
They were able to tap into Twitter’s API and pull out a huge amount of data. If someone says they don’t have the money in the budget until next quarter, then ask them to sign an agreement to purchase at a later date.
Getting the company profitable before funding and ready to scale allowed them to negotiate much better terms with investors.
Bob and Jake built an online demo after learning that customers wanted to see a product before agreeing to buy it. Further Possibilities Slicing data can be extremely beneficial, or it can just be analysis for analysis sake; it rjnetrics on whether you ask yourself what you want to gain from the analysis before you make the changes.
Splitting the data by source organic, Twitter, etc. Since they had built the business on lean startup principles they were able work out all the difficult challenges early on. This would allow us to see which paragraphs were particularly compelling low dropoff and which ones needed some more work high dropoff.
While many marketers quietly obsess over traffic and social shares, in reality those metrics only measure a percentage of your efforts. So he cornered Rjmetrixs at his desk and convinced him he needed a partner.
6 RJMetrics Case Studies, Success Stories, & Customer Stories | FeaturedCustomers
It piqued his interest more when he later spotted a sign for Princetonsingles. Once you request one these their sales team follows up to see how Stuy Metrics can help you grow and save you time.
They both had the itch to start their own startup. Bob on the other hand hated the work, so he started writing software to do the job for him.
That modal looks like this:. And Bob had built a Texas Hold ‘Em odds calculator in college. For the first 18 months they didn’t pay each other anything. There were a few problems with PDFs: But over time they realized that for-profit businesses could benefit from the same type of tools, plus they were faster moving and have more money to spend. For the first year their company was called Donor Bolton sp?
Jake got really good at doing a cold calls a week collecting data and figuring out the right questions to ask. After doing some research he uncovered that one business had been purchasing thousands of these domain names using shell companies to conceal the true purpose of all these sites and signs. This chart has its faults.
How RJ Metrics measure content engagement with Snowplow: a case study
Because of these reasons we made the rjmrtrics to do away with PDFs in favor of putting the entire report on the web, gated only by a modal asking for an email address. So to fix that problem they moved their office into Philly.
They shared this story with a few friends that found it interesting, and then it really blew up when it hit the front page of Digg and Hacker News. How we used Snowplow Once we had our Snowplow analysis stdy up and piping data into Amazon Redshift, we were able to use Mode to query the data directly, and visualize those query results.
How RJ Metrics is Growing a Billion Dollar Company with Content Marketing
They generated a bunch of real looking data for a company called Vandelay Industries and started sending people to it. They moved into a crappy little office in Camden, NJ when they started making a little money. Big thanks to Drew for sharing this with us and the wider Snowplow community! Their goal was to trick people into signing up for an offline dating service that cost thousands of dollars. It started out with just the two of cqse working in Bob’s attic in Jersey.
Around this time Jake heard about Bob’s idea to start a new venture based around data analysis.